RTT Group Elevates Casual Day 2025 as Official Courier Sponsor

The logistics giant partners with NCPD to ensure nationwide accessibility while inspiring corporations in South Africa to adopt purpose-driven partnerships.

In a move that exemplifies how corporate responsibility can drive both social impact and business success, RTT Group has stepped forward as the official courier sponsor for Casual Day 2025. This partnership represents far more than logistical support—it’s a testament to how businesses can become catalysts for meaningful change whilst strengthening their own brand equity and employee engagement.

Transforming Accessibility Through Partnership

For the National Council of and for Persons with Disabilities (NCPD), RTT Group’s involvement addresses a critical challenge: ensuring that Casual Day stickers and merchandise reach every corner of South Africa efficiently and affordably. The partnership eliminates geographical barriers that previously limited participation in rural communities, thereby extending the campaign’s reach to areas where awareness and inclusion are most crucial.

“We are deeply grateful to RTT Group for their extraordinary commitment to making Casual Day truly accessible to all South Africans,” said Therina Wentzel, National Executive Director of NCPD. “Their support goes beyond logistics—they’re helping us deliver dignity, awareness, and opportunity directly into communities that need it most. When a business chooses to align itself with disability inclusion, it sends a powerful message that corporate success and social responsibility are not just compatible but inseparable.”

The logistics partnership ensures reliable distribution to participating schools, corporates, and retail outlets whilst maintaining cost-effectiveness that maximises funds available for disability support programmes. This operational excellence directly translates to increased participation rates and expanded fundraising capabilities.

Strategic Value Creation for RTT Group

For RTT Group, the Casual Day partnership delivers substantial strategic benefits that extend far beyond traditional marketing approaches. The collaboration positions RTT as a purpose-driven leader in the logistics sector, differentiating the brand in an increasingly competitive marketplace where consumers and employees seek authentic corporate values.

“Supporting causes like Casual Day is not only a reflection of RTT’s values—it is part of our people’s promise,” explains Nathaniel Ballakistein, Group Sales and Marketing Executive at RTT. “As a South African business deeply integrated into the fabric of society, we see our role as more than just logistical service providers; we are enablers of positive change. This partnership reinforces RTT’s position as a purpose-driven brand while demonstrating that operational excellence and social responsibility are mutually reinforcing.”

The partnership generates significant internal value through enhanced employee pride and engagement. Staff members report increased job satisfaction knowing their daily work contributes to national disability inclusion efforts. This authentic, purpose-driven culture strengthens talent retention and attracts candidates who seek meaningful employment beyond mere compensation.

Externally, the collaboration strengthens customer relationships by aligning RTT’s brand with authentic social action. Corporate clients increasingly prefer suppliers who demonstrate a genuine commitment to societal impact, making the Casual Day partnership a valuable differentiator in tender processes and contract renewals.

A Blueprint for Corporate Partnership

RTT Group’s involvement provides a compelling blueprint for other businesses considering social investment partnerships. The logistics company’s approach demonstrates how aligning core business capabilities with social causes creates authentic value for all stakeholders.

The partnership exemplifies what modern corporate social investment should look like: strategic, sustainable, and measurably impactful. Rather than focusing on peripheral charity activities, RTT Group has integrated disability inclusion into its business model, creating ongoing value that extends far beyond a single campaign.

Call to Corporate South Africa

The success of RTT Group’s partnership with Casual Day serves as a powerful call to action for businesses across all sectors. Companies seeking authentic ways to demonstrate social responsibility while driving business value should consider the compelling benefits of partnering with established social movements, such as Casual Day.

Corporate partnerships with disability inclusion initiatives offer unique advantages: access to underserved markets, enhanced brand differentiation, improved employee engagement, and alignment with increasingly important Environmental, Social, and Governance (ESG) criteria that influence investment decisions and consumer behaviour.

The disability inclusion sector represents significant untapped potential, with 10.5 million South Africans with disabilities. Businesses that proactively embrace inclusion position themselves advantageously for long-term growth while contributing to societal transformation.

Beyond Profit: Building Resilient Communities

RTT Group’s partnership philosophy extends beyond traditional corporate social responsibility into genuine community building. By viewing their roles as “enablers of positive change,” the company demonstrates how businesses can contribute to systemic social transformation while achieving commercial success.

This approach creates a sustainable impact that outlasts individual campaigns, building long-term relationships with communities and stakeholders that generate ongoing business value through enhanced reputation, customer loyalty, and operational opportunities.

Corporate partnerships with initiatives like Casual Day represent investment in South Africa’s inclusive future, creating shared value that benefits businesses, communities, and the broader economy through increased participation and productivity across all sectors.