Welcome to Casual Day!
South Africa’s favourite fundraising and advocacy campaign for Persons with Disabilities
Changing lives, one sticker at a time
Casual Day 2025 – Beyond the Label:
Embracing Unity Through Inclusion and Diversity
Where Being You Makes a Difference
“Beyond the Label” isn’t just our theme—it’s our revolution. It’s recognizing that a person with a disability isn’t defined by what they can’t do, but celebrated for everything they can. It’s understanding that the strongest communities aren’t built on sameness, but on the beautiful complexity of our differences. A person with a disability is often identified by the disability and, if applicable, any visible assistive devices. Society tends to see the disability and assistive devices first, then labels the person accordingly. As a result, the person is often defined by their disability rather than recognized and valued.
With this theme, we are calling on the public to truly see, appreciate, acknowledge, and respect persons with disabilities as complete human beings—equal to all human beings and entitled to the same human rights and freedoms. This is a call to move beyond labels and perceptions that reduce a person to their disability. Beyond the label = beyond the disability.
Follow us on Social Media and remember to use the hashtag #BeyondTheLabel and #CasualDay to share in all the Casual Day fun:
wHaT TO WEAR
What outfit makes you feel unstoppable?
- That vintage band tee telling stories of concerts past? Wear it.
- Those mismatched socks that make you smile? Pull them on.
- The outfit that makes you feel unstoppable? That’s your uniform for change.
Whatever it is, wear what makes you feel like the boldest, bravest version of yourself—because when you step out in confidence, you help create a world where others feel seen, included, and celebrated.
Make Waves in Dynamic Blue
If you’re too shy to rock your boldest outfit, don’t worry—we’ve got you covered!
The most powerful thing you can wear this Casual Day is your Casual Day Sticker—because wearing it isn’t just about style, it’s about impact. Every sticker and supporter item you purchase directly benefits disability organisations across South Africa, making a real difference.
This year’s signature colour—dynamic blue—isn’t just eye-catching. It’s the colour of possibilities, of skies without limits, of oceans of change that start with a single ripple.
Grab your Casual Day T-shirt, cap, or bucket hat to stand out loud and proud on Friday, 5 September 2025!
Merchandise for this iconic initiative is made and supplied by persons with disabilities,
marking a significant step toward inclusivity and empowerment
When you go Beyond the Label, you help create a South Africa where everyone belongs—not despite our differences, but because of them.
Join us. Wear what makes you uniquely you. Because the most casual thing you can do is, change someone’s life.
We are looking forward to celebrating Casual Day 2025 with you!
casual day impact
History and Impact
The Casual Day project has a long and respected history of fundraising and increasing awareness.
Casual Day is a prominent and successful social advocacy campaign in South African history, having raised half-a-billion since 1994. We are supported by thousands of members of the public who purchase their stickers from participating retail stores, participating companies, our 700+ beneficiary NPOs and schools that renew their participation every year.
The proceeds of the donations are channeled to persons with disabilities at schools, homes and workshops represented by the participating beneficiary organisations. The project also supports the disability units of 11 universities, the South African Police Service (SAPS) and the South African National Defense Force (SANDF).
CASUAL DAY AMOUNTS RAISED 1994 – 2023
CASUAL DAY AMOUNTS DISTRIBUTED TO BENEFICIARIES 2017 – 2024
How your R20 makes a difference
Casual Day provides much-needed funds for the work of hundreds of schools and organisations in the disability sector. These include nine provincial associations of and for persons with disabilities (APDs) and nationwide programmes and projects that encompass workplace access and entrepreneurship, universal design and access, and gender-based violence awareness and training. Also the Department of Defense (DOD) and South African Police Service (SAPS).
