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Wiese Coffee Holdings joins Casual Day 2026 as retail partner
06
May
May
Joining Hands for Change. From left: Louis Botha-Casual Day Project Manager, Brigid Jaucot-Brand Portfolio Manager of Wiesenhof Coffee Holdings, Adri Visser-Casual Day Coordinator: Retailers and Tshepo Mokwena – Dulce Cafe.
Coffee group brings more than 50 stores into the Beat As One – Rhythm Matters movement, with a month-long campaign running 4 August to 4 September 2026.
Wiese Coffee Holdings, the family-owned group behind Wiesenhof Coffee Roastery, the Wiesenhof franchise network and Dulce Café, has come on board as a retail partner for Casual Day 2026 — bringing more than 50 stores and thousands of daily coffee customers into South Africa’s flagship disability inclusion campaign.
Casual Day 2026 falls on Friday, 4 September, under the theme Beat As One – Rhythm Matters. For the Wiesenhof and Dulce stores, the campaign will run for a full month — from 4 August to 4 September — giving customers a sustained window to buy a sticker, wear it proudly, and contribute to a campaign that has raised more than half a billion rand for persons with disabilities since 1994.
The partnership goes beyond the till point. The two brands are co-developing in-store visit features that showcase Wiesenhof’s welcoming customer experience, short videos and imagery carrying messages of inclusion and social impact, and collaborative content that aligns the Wiesenhof brand with the empowerment of persons with disabilities. Casual Day awareness content will run across Wiesenhof’s franchise communications and social channels in the lead-up to 4 September, encouraging staff, franchisees and customers to participate.
A statement from Wiesenhof Coffee Holdings
“Casual Day is the kind of campaign we want to put our weight behind,” says Brigid Jaucot, Brand Portfolio Manager at Wiese Coffee Holdings, who led the partnership conversation with NCPD. “Our group has supported Forest Town School for around twenty years through fundraising, barista training and ongoing involvement, and we have backed conservation and community causes alongside that. Casual Day allows us to use our coffee infrastructure — our roastery, our franchise network, our daily customer relationships — to make a real, measurable difference for persons with disabilities. We will be running this for over a month so the impact is meaningful, and we are putting our all into making it a success in every store. Our owner, Kobus Wiese, will be appearing in short videos showing customers how easy it is to buy a sticker, and we will be recognising the stores and waiters who drive the campaign hardest with trophies and prizes. This is our first year, and we want it to be the start of something that runs for many more.”
Why retailers with national reach matter
Casual Day reaches South Africans because retailers like Wiesenhof open their doors to it. Every till point becomes a fundraising point. Every store becomes a conversation about inclusion. A coffee shop in a Paarl high street, a Dulce in a Cape Town Hospital or a Wiesenhof in a Makro site — each one becomes a place where a R20 sticker turns into school transport for a learner with a disability, equipment for a sheltered workshop, or workplace access for a job seeker.
Retailers with national footprints carry something money cannot buy: trust at a community level. When a brand customers already know stocks Casual Day stickers, awareness moves from campaign to culture. That is how the campaign has channelled funds to more than 600 schools and disability sector organisations across the country, and how it has remained one of the longest-running social advocacy campaigns in South African history.
A call to South Africa’s retailers
To every retailer with a footprint in South Africa — supermarkets, fuel forecourts, pharmacies, restaurant groups, fashion chains, hardware brands: this is the invitation. Bring your stores, your staff and your customers into Casual Day 2026. The model is simple, the lift on your operations is light, and the return — in community trust, employee pride and inclusion impact — is significant. Join Wiesenhof. Join the rhythm.
A note of thanks from NCPD
“On behalf of NCPD and the Casual Day family, we want to thank Wiese Coffee Holdings for stepping forward,” says Adri Visser, NCPD Casual Day Coordinator: Retailers. “To Brigid Jaucot and the Wiesenhof team — thank you for the time you gave us, the questions you asked, and the care you have shown in shaping this partnership. Bringing the Roastery, the franchise network and Dulce Café into Casual Day 2026 means more stickers in more hands, more conversations about inclusion in more communities, and more funds reaching the schools and organisations who depend on this campaign. We are honoured to walk this journey with you, and we look forward to celebrating what we build together — store by store, sticker by sticker, beat by beat.”