Awareness, Events, Impact, In the Media
NCPD’s Casual Day and Nappy Run Campaigns Bring Together Volunteers for Inspiring TV Awareness Ads
May
Edenvale, Johannesburg, 29 April 2025 – The atmosphere was electric at the National Council of and for Persons with Disabilities (NCPD) Head Office in Edenvale, Johannesburg, as staff members and friends of Casual Day came together to shoot awareness TV ads for both the Casual Day campaign and the Nappy Run. The collaborative spirit was palpable as volunteers enthusiastically stepped into roles they performed with remarkable authenticity.
Casual Day, South Africa’s foremost fundraising campaign for persons with disabilities, has transformed lives for over three decades by raising essential funds and awareness about disability inclusion. The annual initiative encourages South Africans to purchase official Casual Day stickers and merchandise, with proceeds directly supporting organisations serving persons with disabilities.
The Nappy Run campaign addresses the critical need for nappies among children and adults with disabilities, many of whom require these essential items beyond typical developmental stages. This initiative not only provides practical support to families but also raises awareness about the unique challenges faced by children and adults with disabilities.
“These campaigns are vital lifelines for the disability community,” said Therina Wentzel, National Director for NCPD. “They not only generate crucial funds but also help shift societal perceptions and promote inclusion of persons with disabilities in all aspects of life.”
The production was elevated by the generosity of Janine Cairns of Scalliwags Costume Hire in Alberton, a long-time supporter of Casual Day, who donated an impressive array of props and costumes that became the highlight of the day. Scalliwags can be found on:
Facebook: Scalliwags Costume Hire and Online Store
Instagram: @scalliwagshalloweenstore
The shoot also benefitted from Hugo Ribatika’s talent. The news anchor at Newzroom Afrika effortlessly stepped into the role of newsreader, bringing professional gravitas to the production.
Behind the camera was award-winning, world-renowned director and videographer Pierre Smith, who volunteered his extensive expertise. With over two decades of filmmaking experience and international recognition, including Best Cinematography awards from the Amsterdam Film Fest International and the Rahway International Film Festival, Smith brought exceptional quality to the production. His mastery of camera operation, lighting setup, and the Adobe Creative Suite ensured the campaign messages were conveyed with maximum impact.
Smith was assisted by NCPD’s own Dr. Hanri Kriel, who completed a team united in their commitment to disability advocacy.
“The enthusiasm and talent displayed by everyone involved was truly inspiring,” commented Dr. Kriel. “This kind of community support makes our campaigns so effective in raising awareness and driving change.”
The completed awareness ads will be broadcast nationally, continuing the important work of highlighting disability inclusion and mobilising support for these essential initiatives.
For more information about Casual Day and the Nappy Run, or to learn how to contribute, please visit www.ncpd.org.za.